Final

Song as Knowledge & Dance as Reading

Reading is traditionally understood as an act of decoding text, yet it is, at its core, an act of active interpretation. A reader does not merely absorb information but engages with it—assigning meaning, forming connections, and bringing their own experiences into the narrative. Hence forming knowledge. This project seeks to (How GCD can) expand the realm of reading by embracing visual, auditory, and performative elements in storytelling.

As a person of indigenous descent, I grew up with stories. In indigenous traditions, many stories are expressed and experienced through song, dance, and oral recitation. Indigenous communities, such as the Mundas, have long held and shared knowledge through seasonal festivals, songs, and dance which are acts of storytelling that pass down wisdom about farming, history, and community values.

Historically, “Akhra” was an open space in the village for community meetings and entertainment where knowledge was transferred across generations through storytelling, performance of songs and collective participation in dance. However, due to political and economic changes, such spaces are becoming extinct.

“Communal dance makes real and physical the values of communality and equality that are central ideals among Mundas. These ideals do not always find expression in political, economic, and social realities of Mundari life today….But these ideals are the reality of communal dance event in the village akhara, a commonly owned arena in the centre of every Mundari village or hamlet.” — Carol Babiracki ( ‘Music and the History of Tribe-Caste interaction in Chotanagpur’ Ethnomusicology and Modern Music History )

If “Akhra” is considered an institution for indigenous education, how can its function be revived?

Inspired by projects like Moniker’s “Dance Tonite”, a collaborative dancing experience in VR, and concepts of “Spatial Practices” by Melanie Dodd, we can use graphic communication design to serve as the bridge between tradition and innovation, creating “spaces” both literally and figuratively for revival and engagement of these storytelling mediums.

This digital akhra could serve as a dynamic archive of indigenous storytelling, where songs and dance are preserved not as static records but as interactive experiences. Using animations in augmented reality influenced by Yvonne Rainer’s work, audiences could engage with these traditions in ways that maintain their performative nature.

As a designer, the responsibility lies in crafting interfaces that honour and extend these traditions. As readers, participation in these interactive formats becomes an act of cultural perpetuation.

Ultimately, storytelling becomes a communal act, reading—when viewed as active interpretation—can be an equally collective experience, and GCD becomes a bridge between movement, sound, and text by reimagining reading as an immersive and communal act.

https://gcd.studio/pages/song-as-knowledge-and-dance-as-reading

Week 5

Looking at the “act of reading” as an “act of active interpretation”

Can we extend this to other forms of storytelling – like audio/ music, cinema, or movement/ dance?

Use the experiments for the purpose of archiving/ open source publishing for indigenous stories while incorporating the lively experience of it’s performative storytelling.

Can reading extend beyond just text?

How can new technologies and interfaces create more accessible forms of reading and storytelling?

OR

How emerging technologies can expand the possibilities of text beyond static formats,

making typography more interactive, immersive, and multi-sensory.

OR

How can graphic communication design facilitate new forms of storytelling or reading?

OR

How can oral or performative storytelling traditions, be archived and reimagined using new media?

“song as knowledge and dance as reading”

Outcome: A visual and interactive archive of storytelling medium.

Impact: This project seeks to expand the definition of reading by embracing visual, auditory, and performative elements. By questioning accessibility in publishing, it promotes inclusivity in storytelling, offering new possibilities for graphic communication design as a storytelling medium.

“akhra” used to be a gathering space which also was a way to transfer knowledge among generations.

Akhra traditionally has been an open space in the village for community meetings and entertainment; in the old days it was basically a seat of learning.

Due to migration, spaces like these are becoming redundant hence extinct.

if akhra is considered as an institution, this means there’s a need of indigenous education .Just like a lot of indigenous communities, Mundas hold and share knowledge in the form of songs and dance.

Seasonal festivals and corresponding songs holding knowledge about the practices of farming and agriculture.

naachi se baanchi – Dr ram dayal munda

will recreating it in a virtual space keep it alive even though we’re not in the same space?

a digital “akhra” space—- inspired by moniker’s dance tonite

How can graphic communication design create “space” for revival of a culture which in turn perpetuates the preservation of it.

As a designer – my intention is to preserve the culture.

As a reader – their participation is an act of perpetuation.

How do I use GCD to preserve songs and dance, a medium that is oral and led by movement?

Can GCD be a medium that is oral and led by movement?

grafik – written or drawn ————- can songs and dance be written or drawn, written songs, dance

written movement, drawn movement

reading spaces and communal engagement

stories through dance and singing?

how do you publish something intangible as dance and singing

how can you make reading a community activity?

How do you document a performance? —— Yvonne Rainer ———-written movement

Learning through reading and interpretation ——— Munari’s Books

she calls literary material / references as papyrii

hieroglyphs ——— notes of movement , verbal and visual renderings of movement, documentation, diagrams

petroglyphs —— photographs of the performances

and calls herself an archeologist

Week 4


How emerging technologies can expand the possibilities of text beyond static formats, making typography more interactive, immersive, and multi-sensory.

  • How can text be multi-sensory?
  • How does reading interact with language and culture?
  • Can storytelling exist beyond linguistic barriers?

New line of enquiry:

How do I use GCD to preserve songs and dance, a medium that is oral and led by movement?

How can I use GCD to create reading spaces that encourages communal engagement?

stories through dance and singing?

how do you publish something intangible as dance and singing

how can you make reading a community activity?

REFERENCES :

  1. Eva Weinmayr – ‘One Publishes to Find Comrades’ A Visual Event: An Education in Appearances
  2. Bell Hooks – Belonging: a Culture of Place.
  3. https://www.youtube.com/watch?v=2-0aHMyh8CI – dream log
  4. The Queer Arab Glossary
  5. Sona Gahi Pinjra – Bijju Toppo
  6. Prisencolinensinainciusol -Song by Adriano Celentan

———— PROJECTION_2

How can I use GCD to talk about hidden inner social discourse by representing or talking about something like dance and songs

How can graphic communication design create “space” for revival of a culture which in turn perpetuates the preservation of it.

akhra used to be a gathering space which also a way to transfer knowledge among generations.

will recreating it in a virtual space keep it alive even though we’re not in the same space?

social engagement – to learn – destress – create a sense of belonging – awareness – archival

tangible and intangible

comparison of the mediums of documenting

VR

Print/Book

One ——— mimics the culture, could be ever evolving, encourages social interactions, can be living medium

The other ———— could be an archive, a glossary, a record of the past, a reference

^ two ways of reading the same thing

Week 3

Personal History / Context

Archives, preservation

Identity, belonging, oral histories, memories

to keep the culture alive?

How can graphic communication design …………………………

What am I trying to achieve …… record the stories i grew up

preserve memories

give my identity a tangible form while also preserving it’s authenticity / authentic form (oral histories)

I grew up with stories which were mostly in relation to or deeply inherent to nature and I’m afraid with migration and acculturation, these stories and in extension my culture will die in the coming generations.

In effort to preserve it, I want to find GCD solutions to record and give longevity to these stories or memories. These stories have been a connection to my indigenous roots and remembering it and recalling these stories are a huge part of our culture to remind us of our identity and create a sense of belonging not just within our community but also within our environment.

How do I use GCD to preserve the stories with it’s original essence but also publish it for broader audience?

stories through dance and singing?

how do you publish something intangible as dance and singing

how can you make reading a community activity?

Nature of stories I grew up with-

different people had different stories to tell

my mother’s stories were rooted in written stories and books

my father’s stories were rooted in memories of the place he grew up in and stereotypes/rumours/gossip

my uncle’s stories are rooted in agricultural practices and ancestral history

my community interaction was based in songs and dance

every story a small piece forming the whole identity/ big picture / culture

How can I visually harness all senses?

How can text harness different senses?


How emerging technologies can expand the possibilities of text beyond static formats, making typography more interactive, immersive, and multi-sensory.

  • How can text be multi-sensory?
  • How does reading interact with language and culture?
  • Can storytelling exist beyond linguistic barriers?

Week 2

How emerging technologies can expand the possibilities of text beyond static formats,

making typography more interactive, immersive, and multi-sensory.


Why does reading have to be for someone who is literate/ can read?

Is reading creating accessibility bias?

Can reading be for someone who cannot read or write?

Does reading have to be tied to one language?

How can new technologies and interfaces create more accessible forms of reading and storytelling?


  • What is reading beyond traditional literacy?
    • Can reading exist without text as we conventionally understand it?
    • Does reading inherently exclude non-literate individuals?
  • How can new technologies and interfaces create more accessible forms of reading and storytelling?
  • How does reading interact with language and culture?
  • Can storytelling exist beyond linguistic barriers?
  • What are the unexplored possibilities in publishing and accessibility?
    • How can experimental storytelling be made widely accessible?
    • Can archival practices evolve to capture the diversity of storytelling?

CONTEXT & RESEARCH QUESTION:

In an increasingly digital and visually driven world, reading remains predominantly text-based, creating accessibility biases.

This project asks:

  • Can reading be experienced without the need for conventional literacy?
  • How can graphic communication design facilitate new forms of storytelling or reading?
  • Can immersive technologies and experimental publishing methods make storytelling more inclusive?
  • How can oral or performative storytelling traditions, be archived and reimagined using new media?

AIMS & OBJECTIVES:

  1. Investigate how reading can exist without reliance on text or language, using visual, auditory, and performative elements.
  2. Develop prototypes that explores different senses and incorporate motion, and interactive design to create a more inclusive reading experience.
  3. Explore open-source and experimental publishing as a means of archiving oral storytelling traditions.

EXPECTED OUTCOMES:

  • A series of experimental design prototypes demonstrating alternative ways of reading.
  • A visual and interactive archive of storytelling practices.
  • An experimental publication
  • A proposal for new methodologies in accessible storytelling and publishing.

POTENTIAL IMPACT:

This project seeks to expand the definition of reading by embracing visual, auditory, and performative elements. By questioning accessibility barriers, it promotes inclusivity in storytelling, offering new possibilities for graphic communication design to serve diverse audiences.


References:

  1. https://eyeondesign.aiga.org/the-inclusive-world-of-multisensory-typography/#:~:text=The origins of typography are,cold through visuals of ice.
  2. https://meaghand.com/myportfolio/shakespearesgarden
  3. https://tinanded.com/projects/kaleidoscopic-home-ar
  4. https://www.youtube.com/watch?v=-6uf1EPDAsI&t=241s
  5. Neuroaesthetics
  6. https://ebookcentral.proquest.com/lib/ual/reader.action?docID=359080&ppg=16

munari libro illeggibile

ian cheng interviews

allegorical meaning

Week 1

Unit 2 Enquiry

  • How does the choice of medium impact typographic expression and reader perception?
  • What factors does a designer take into account while creating the essence?

as it the page, the layout, the form of type itself, or the perception of the reader?

And how do these have an effect on each other?

  • Exploring the interactions/ act of reading through narrative texts set in 3D space.
  • Can type in 3D reframe how we understand text and engage with reading?
  • Can there be a new form of reading…

that is not only informational but deeply experiential, allowing readers to interpret meaning through their senses and movement as they journey through stories?

New line of enquiry –

Can we use the new technologies to visualise and preserve the old world knowledge / oral histories?

saving fables

new form of reading — what is considered reading ——— incorporating senses and physical interactions

looking at the definitions and alternatives for inclusivity and accessibility


Unit 2 Takeaways –

The idea that typography is no longer confined to flat surfaces but is evolving into an immersive, interactive experience. The transition from traditional 2D design to 3D spaces, AR, and VR challenges designers to rethink form, function, and the role of the reader in shaping meaning.

  • Impact of Medium on Typographic Expression & Reader Perception
    • Typography evolves based on the medium, transitioning from 2D (print, screen) to 3D (spatial typography, AR, VR).
    • The designer’s role shifts from merely arranging text to curating an interactive, immersive experience.
  • Typography as a Spatial & Interactive Form
    • Moving type into 3D space alters how we engage with text, making it more sculptural and navigable.
    • Physical and digital interactions redefine how type is read and perceived, influencing meaning and engagement.
  • Wolfgang Weingart’s Influence & 3D Typography
    • Weingart’s experimental Swiss typography, breaking rigid typographic conventions, inspires the transition from 2D to 3D.
    • Recreating his compositions in 3D highlights how depth, perspective, and movement impact typographic communication.
  • Reading as an Active Experience
    • Traditional reading is linear and visual, while 3D reading incorporates movement, space, and interactivity.
    • Augmented reality (AR) and immersive typography allow text to guide physical movement, turning reading into an embodied experience.
  • Design Tensions: Functionality vs. Aesthetics
    • The debate between functional readability (Wim Crouwel) and expressive experimentation (Jan van Toorn) remains relevant in 3D design.
    • Designers must balance creative exploration with the practical concerns of legibility and usability in immersive environments.
  • Technology’s Role: AR, VR & AI in Typography
    • AI and real-time interaction open new possibilities for typography, allowing dynamic and evolving textual environments.
    • AR/VR typography must consider spatial positioning, legibility at different angles, and how movement affects readability.
  • Expanding the Senses in Typography
    • Future reading experiences could incorporate sound, touch, and movement, deepening engagement and comprehension.
    • The integration of multi-sensory elements could redefine reading beyond a visual-only activity.
  • New Forms of Reading & Narrative Structures
    • 3D typography and interactive media create opportunities for nonlinear, exploratory reading experiences.
    • Spatial storytelling positions text as an environment rather than a static entity, redefining narrative structures.

Unit 2 enquiry – the evolving nature of typography in the digital age.

How emerging technologies can expand the possibilities of text beyond static formats, making typography more interactive, immersive, and multi-sensory.

The research also contributes to broader discussions on the future of design, media, and communication in a technologically evolving world